Glossary guide

Structured data (schema)

SEO · Migration glossary

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Definition

Structured data (schema.org JSON-LD) helps search engines understand entities like products, articles, and organisations.

Why it matters during migration

Validate schema with Google Rich Results Test after migrating templates to Elementor.

How To WP applies this

Our audits and delivery playbooks reference structured data (schema) when scoping redirects, QA, and launch monitoring — especially for SEO workstreams.

Frequently asked questions

Everything you need to know before starting your migration.

Is Structured data (schema) relevant to my SEO migration?

If your project touches URLs, metadata, performance, or compliance, it almost certainly is. Request a free audit for site-specific guidance.

Where can I learn more?

Browse our migration guides and country playbooks, or contact us for a tailored checklist.

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