Definition
A 301 redirect is a permanent HTTP status that tells search engines a page has moved to a new URL. Equity from backlinks and indexed rankings should consolidate on the destination when redirects are implemented correctly.
Why it matters during migration
During CMS migration, every legacy URL needs a 301 entry — missing redirects are the primary cause of post-launch traffic loss.
How To WP applies this
Our audits and delivery playbooks reference 301 redirect when scoping redirects, QA, and launch monitoring — especially for SEO workstreams.
Frequently asked questions
Everything you need to know before starting your migration.
Is 301 redirect relevant to my SEO migration?
If your project touches URLs, metadata, performance, or compliance, it almost certainly is. Request a free audit for site-specific guidance.
Where can I learn more?
Browse our migration guides and country playbooks, or contact us for a tailored checklist.
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